Color Psychology

Assignment 19 Research & Inspiration

Business Card

Competition: A lot of the competition business cards have really simple designs that incorporate script or simple text, 2 spot colors, 

Inspiration: I like these business cards because they are all really creative and they get their point across well.

I want to make sure that my business card gets my message of simplicity and relaxation across well. 

Envelope & Letterhead

 

Inspiration: I like these letterhead and envelope combinations because they all have a piece of the same elements and colors, they are laid out well and they all look like they belong to the same company.

Stationary Package

• The printed pieces that a company utilizes for communication purposes
• When establishing a business: all communications need to be well coordinated and the message of the organization needs to be presented consistently
• Basic package-letterhead, envelope, business card

Buissnes card

• essential part of a stationary design
• tells about the companies mission, culture, and goals
• colors, fonts, textures, shade,7 gloss of paper all says something about company

Typically includes: logo, company name, employee name, title, phone & fax number, email address, company address, web address.

Design tips: Must be 2x3.5, horizontal or vertical orientation, check for accuracy, check for unity...continuity among other pieces, typical margin is 1/4 inch - 1/8 inch

Letterhead

• A printed piece pf paper used to send letters names etc.

Typically includes: logo, company name, company address, phone number, fax number, web address

Design tips: Must be 8.5" x11" (standard), vertical orientation, big empty space in middle, accuracy, unity, 1/4 inch margins

Envelope

• The packaging that contains the letter/form when being mailed
• Standard- #10 envelope 

Typically includes: logo, company name, company address (small) 

Design tips: 9.5" x 4.125", horisontal or vertical orientation, leave room for recipients address and stamp's, accuracy, unity

Assignment 18 Inspiration & Research

I like how these logos all have images that go with the word, that make up the letter.  

I like how the negative space of this logo creates the initials of the words used.

I want to make sure that I have an image that incorporates mostly text but also has some interesting placement to create a figure ground logo.

The competition logos for hotels tend to use the hotel image, fancy script, and/or an H

Assignment 17 Inspiration and Research

I like how these logos are different and are really well known.

I like the inscribed look of this logo

I like how the background of this logo matches the font of the H.

• Some trends in logos now are thin lines, bold pop colors, and less black
• Some colors to consider would be bright colors 

Logotypes

Logotypes

Notes

• A logotype is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant recognition.
• With the industrial revolution of the 18th and 19th centuries, there was a boom in advertising industries using typography and imagery on a page. As well, arts were expanding from expression and decoration to differentiation of brands and products.
• With the 1950s, Modernism left its purpose as an artistic movement in Europe to become a commercialized movement in the United States.
• Modernist logos were successful in the era of mass visual communications.
• Logo designs are difficult to perfect because they are meant to bring immediate consumer recognition.
• When it comes to logos, less is more because the average person doesn't spend time looking at and analyzing them.
• A logo needs to be simple but able to stand out.

Principles for Effective Logo Design

• Simple: Simplicity makes a logo design recognizable. Good logos feature something unexpected or unique without being "overdrawn."
• Memorable: An effective logo design should be memorable which is achieved by keeping it simple yet appropriate.
• Timeless: An effective logo should be able to stand the test of time and stay effective in 10, 20, or 5o years.
• Versatile: An effective logo works across a variety of media and applications. Because of this, they should be created in vector format to ensure scaling to any size. Beginning to design in black and white allows the designer to focus on the concept and shape.
• Appropriate: The logo should be appropriate for the intended audience.

Color

• Four color process is a technique for printing with full color. The four colors reproduce all colors of the spectrum. CMYK - cyan, magenta, yellow, black.
• Spot color is a method of specifying and printing colors in which each color is printed with its own ink. This printing method is effective when the printing matter contains one to three colors.
• Pantone matching system is created by a company that is a numbered system of colors that relate to a specific color that are the same worldwide.
• Color plays an important role in logo design, they can illicit different feelings and emotions from the audience. Interpretation of color may vary depending on age, gender, and cultural demographics.
• Colors tend to follow trends. New, vibrant companies may want to follow current trends while banks may want to stay with a more conservative color palette. Keep color palette to two or three. Too many can increase cost of production and create a chaotic design.

Combination Mark: graphics with both text and a symbol/icon that signifies a brand image.
Iconic/Symbolic: abstract, simplified icon, less direct
Wordmark/Lettermark: an icon that just uses the company name/Initials

Assignment 16 Inspiration

I want my poster to be:

• creative
• not boring
• flow well
• bright colors
• and informative

 

The flow of this posters words and graphics intrigued me.

I like how the chart appears to be 3 dimensional

This poster was just really creative 

I liked how this info graphic flows from one piece of information to the next and how it start sand ends with the idea of children