"Podcast #1 Elements of Design"

What does it take to create good graphic design?

An understanding of the elements and principles of design.

What is the difference between elements and principles?

Elements are the components and principle tell us how to organize the elements in a design.

Name the six (6) elements of design.

Line, shape/form, space, texture, value, color

What can lines aid in, when alone or combined with other lines or shapes?

The readability, appearance and message of a design.

Which lines suggest a feeling of rest? Why do you think?

Horizontal, because we sleep horizontally

Vertical lines communicate a feeling of what? Why do you think?

Loftiness, because tall things stand up in a vertically like line.

What lines suggest a feeling of movement? Why do you think?

Diagonal, because it looks like a rocket going into the sky

Soft, shallow curved lines suggest what? Why do you think?

Comfort, safety, relaxation; because that is the form a body makes when it is in a comfortable position.

These lines suggest confusion and turbulence? Why do you think?

Deep, acute curves, because it is the shape that waves make

What element defines a specific area of space?

shape

What is the difference between two dimensional shapes and three dimensional shapes?

2D shapes have width and height; 3D shapes have depth, width, and height.

Describe the difference between geometric shapes and organic shapes?

Geometric shapes are structured and organic shapes are irregular and fluid.

What are abstract shapes?

Stylized or simplified versions of natural shapes.

Which basic shape projects an attitude of honesty or equality?

Square

What do triangles suggest?

Actions, stability

Circles convey feelings of what?

Protection or infinity

Describe positive space and negative space?

Positive space is the objects and elements in a design; negative space is the space around and between the elements and objects in a design.

What is texture?

It is the actual surface of a design that the reader can actually feel the texture of the paper or materials.

Incorporating texture into a design can help do what?

Create a feeling of richness and depth.

What is value?

The degree of light and dark in a design.

What is another name for value?

Tone

What can the element of color do when incorporated into a design?

Convey moods, create images, attract attention, and identify objects.