Concepts used to arrange the structural elements of a composition
What do the principles of design affect?
The expressive content or the message of the work
The expressive content or the message of the work
What is the principle of repetition?
Repeating something throughout the entire document, it acts as a visual key that ties your piece together. It controls the readers eye and helps keep their attention.
Repeating something throughout the entire document, it acts as a visual key that ties your piece together. It controls the readers eye and helps keep their attention.
Describe ways that the principle of repetition helps the composition/audience?
Patterns Make the composition seem active
Patterns Make the composition seem active
What are ways that you can incorporate repetition into your designs?
Bold font, thick line, certain bullet, color,design element, particular format, spatial relationship, or anything that a reader will visually recognize.
Bold font, thick line, certain bullet, color,design element, particular format, spatial relationship, or anything that a reader will visually recognize.
What should you avoid when working with repetition?
To much repeating b/cuz it becomes annoying and overwhelming.
To much repeating b/cuz it becomes annoying and overwhelming.
What is the principle of proportion/scale?
The relative size and scale of the various elements in the design
The relative size and scale of the various elements in the design
What is the most universal standard of measure when judging size?
The human body
The human body
How can the principle of proportion/scale be used as an attention getter?
You can scale it bigger than normal of smeller that normal depending on what your message is.
You can scale it bigger than normal of smeller that normal depending on what your message is.
What is the principle of balance?
The distribution of heavy and light elements on a page.
The distribution of heavy and light elements on a page.
Which kinds of elements/shapes visually weigh heavier/greater?
Irregular
Irregular
What is another name for symmetrical balance?
Formal balance
Formal balance
Define symmetrical balance?
When the weight of a composition is evenly distributed around a central vertical or horizontal axis.
When the weight of a composition is evenly distributed around a central vertical or horizontal axis.
What is another name for asymmetrical balance?
Informal balance
Informal balance
Define asymmetrical balance?
When the weight of the composition isn't evenly distributed around the axis.
When the weight of the composition isn't evenly distributed around the axis.
What is the principle of emphasis?
The stressing of a particular area of focus.
The stressing of a particular area of focus.
What happens to a design that has no focus?
Nothing stands out
Nothing stands out
What is a focal point and how is it created?
Area where the eye tends to go first, create one element dominant and the rest subordinate.
Area where the eye tends to go first, create one element dominant and the rest subordinate.
How many components of a composition can be a focal point?
1
1
What ways can emphasis be created in a design?
Contrasting the primary element with its subordinates.
Contrasting the primary element with its subordinates.
What is the principle of unity?
The wholeness of composition.
The wholeness of composition.
What three ways can unity be obtained?
1.Put objects close to one another.
2.Make things similar.
3.Direct vision by a line that goes around the design.
1.Put objects close to one another.
2.Make things similar.
3.Direct vision by a line that goes around the design.
What is the principle of variety?
Differences and Diversity
Differences and Diversity
What ways can a designer add variety to a design?
By varying textures, color, and shape and alter their contrast, tone, and intensity.
By varying textures, color, and shape and alter their contrast, tone, and intensity.
Why is it important to find the right balance between unity and variety?
B/cuz too much unity can be boring and too much variety can look chaotic.
B/cuz too much unity can be boring and too much variety can look chaotic.
What is figure?
A form, silhouette, or shape
A form, silhouette, or shape
What is another name for figure?
Positive space
Positive space
What is ground?
The surrounding area around a figure.
The surrounding area around a figure.
What is another name for ground?
Negative space
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
The abstract relationship between visual elements. How the abstract affects the composition.
The abstract relationship between visual elements. How the abstract affects the composition.
Why must a designer consider the composition as a whole?
Because figure/ground relationship is really important.
Because figure/ground relationship is really important.
What is the principle of rhythm?
Continuity, recurrence, or organized movement in space and time.
Continuity, recurrence, or organized movement in space and time.
How is rhythm achieved?
The orderly repetition of any element, line, shape, value, texture.
The orderly repetition of any element, line, shape, value, texture.
What three ways can rhythm occur in a design?
1.Interval between the elements are similar in size or length.
2.A more organic, flowing, sense of movement.
3.The sequence of shapes through a progression of steps.
1.Interval between the elements are similar in size or length.
2.A more organic, flowing, sense of movement.
3.The sequence of shapes through a progression of steps.
How does rhythm help a composition/design?
Can help deliver the message by controlling the viewers eye, and add life and interaction to a page layout.
Can help deliver the message by controlling the viewers eye, and add life and interaction to a page layout.
What is the principle of contrast?
Occurs when two related elements are different.
Occurs when two related elements are different.
How can contrast help a design?
Can draw the viewers eye into the piece and help guide the viewer thorough it.
Can draw the viewers eye into the piece and help guide the viewer thorough it.
What is wrong with having too much or too little contrast in a design?
Too much- can be confusing, Too little- Becomes boring and monotonous
Too much- can be confusing, Too little- Becomes boring and monotonous
What is the key to working with contrast?
To make sure the differences are obvious.
To make sure the differences are obvious.
What are some common ways of creating contrast?
By creating differences in: size, value, color, type, texture, shape, alignment, direction, movement.
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