Color Psychology

Assignment 19 Research & Inspiration

Business Card

Competition: A lot of the competition business cards have really simple designs that incorporate script or simple text, 2 spot colors, 

Inspiration: I like these business cards because they are all really creative and they get their point across well.

I want to make sure that my business card gets my message of simplicity and relaxation across well. 

Envelope & Letterhead

 

Inspiration: I like these letterhead and envelope combinations because they all have a piece of the same elements and colors, they are laid out well and they all look like they belong to the same company.

Stationary Package

• The printed pieces that a company utilizes for communication purposes
• When establishing a business: all communications need to be well coordinated and the message of the organization needs to be presented consistently
• Basic package-letterhead, envelope, business card

Buissnes card

• essential part of a stationary design
• tells about the companies mission, culture, and goals
• colors, fonts, textures, shade,7 gloss of paper all says something about company

Typically includes: logo, company name, employee name, title, phone & fax number, email address, company address, web address.

Design tips: Must be 2x3.5, horizontal or vertical orientation, check for accuracy, check for unity...continuity among other pieces, typical margin is 1/4 inch - 1/8 inch

Letterhead

• A printed piece pf paper used to send letters names etc.

Typically includes: logo, company name, company address, phone number, fax number, web address

Design tips: Must be 8.5" x11" (standard), vertical orientation, big empty space in middle, accuracy, unity, 1/4 inch margins

Envelope

• The packaging that contains the letter/form when being mailed
• Standard- #10 envelope 

Typically includes: logo, company name, company address (small) 

Design tips: 9.5" x 4.125", horisontal or vertical orientation, leave room for recipients address and stamp's, accuracy, unity

Assignment 18 Inspiration & Research

I like how these logos all have images that go with the word, that make up the letter.  

I like how the negative space of this logo creates the initials of the words used.

I want to make sure that I have an image that incorporates mostly text but also has some interesting placement to create a figure ground logo.

The competition logos for hotels tend to use the hotel image, fancy script, and/or an H

Assignment 17 Inspiration and Research

I like how these logos are different and are really well known.

I like the inscribed look of this logo

I like how the background of this logo matches the font of the H.

• Some trends in logos now are thin lines, bold pop colors, and less black
• Some colors to consider would be bright colors 

Logotypes

Logotypes

Notes

• A logotype is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant recognition.
• With the industrial revolution of the 18th and 19th centuries, there was a boom in advertising industries using typography and imagery on a page. As well, arts were expanding from expression and decoration to differentiation of brands and products.
• With the 1950s, Modernism left its purpose as an artistic movement in Europe to become a commercialized movement in the United States.
• Modernist logos were successful in the era of mass visual communications.
• Logo designs are difficult to perfect because they are meant to bring immediate consumer recognition.
• When it comes to logos, less is more because the average person doesn't spend time looking at and analyzing them.
• A logo needs to be simple but able to stand out.

Principles for Effective Logo Design

• Simple: Simplicity makes a logo design recognizable. Good logos feature something unexpected or unique without being "overdrawn."
• Memorable: An effective logo design should be memorable which is achieved by keeping it simple yet appropriate.
• Timeless: An effective logo should be able to stand the test of time and stay effective in 10, 20, or 5o years.
• Versatile: An effective logo works across a variety of media and applications. Because of this, they should be created in vector format to ensure scaling to any size. Beginning to design in black and white allows the designer to focus on the concept and shape.
• Appropriate: The logo should be appropriate for the intended audience.

Color

• Four color process is a technique for printing with full color. The four colors reproduce all colors of the spectrum. CMYK - cyan, magenta, yellow, black.
• Spot color is a method of specifying and printing colors in which each color is printed with its own ink. This printing method is effective when the printing matter contains one to three colors.
• Pantone matching system is created by a company that is a numbered system of colors that relate to a specific color that are the same worldwide.
• Color plays an important role in logo design, they can illicit different feelings and emotions from the audience. Interpretation of color may vary depending on age, gender, and cultural demographics.
• Colors tend to follow trends. New, vibrant companies may want to follow current trends while banks may want to stay with a more conservative color palette. Keep color palette to two or three. Too many can increase cost of production and create a chaotic design.

Combination Mark: graphics with both text and a symbol/icon that signifies a brand image.
Iconic/Symbolic: abstract, simplified icon, less direct
Wordmark/Lettermark: an icon that just uses the company name/Initials

Assignment 16 Inspiration

I want my poster to be:

• creative
• not boring
• flow well
• bright colors
• and informative

 

The flow of this posters words and graphics intrigued me.

I like how the chart appears to be 3 dimensional

This poster was just really creative 

I liked how this info graphic flows from one piece of information to the next and how it start sand ends with the idea of children 

"Early Computers | 1930s - 1980s AD"

What is an abacus?
The first "computer" because it could perform simple math calculations


In 1936,  Zuse invented this type of computer?
Freely Programmable Computer


Post a photo of the 1944 Mark Computer.

In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
Gunnery and Ballistic Calculations


Post a photo of the UNIVAC Computer.

In 1951, Eckert and Mauchly designed the first commercial computer for whom? 
The Census Bureau


What does UNIVAC stand for?
Universal Automatic Computer


In 1953, IBM enters the scene. What does IBM stand for?
International Buisiness Machines


What is FORTRAN?
The 1st successful high level programming language; IBM Mathematical Formula Translating System


Post a photo of the first mouse.

In 1964, how did Engelbart change the way computers worked?
Making them a more user friendly tool


What is the significance of ARPnet?
The first internet 


In 1971, Intel introduced this? 1st single chip microprocessor, The Intel 4004

Post a photo of it.

In the same year, IBM introduced this? 
Post a photo of one.
1st Memory disk (floppy disk)

In 1973, Metcalf and Xerox created this?
the 1st Ethernet computer network


During the next several years, the first consumer computers were marketed. 

Altair

Apple I

Apple II

 TRS-80

Commodore PET

In 1981, Bill Gates and Microsoft introduced this package?
MS-DOS computer operating system with the IBM PC


Post a photo of the Lisa computer.


In 1983, who introduced the Lisa computer?
Apple


What is GUI?
Graphical User Interface


Post a photo of the computer mentioned below.

In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple Macintosh 


The commercial only ran one time. When?
January 22, 1984


In response to the Apple GUI, Gates and Microsoft introduced this?
Windows operating system


Two men are known for their development of the Apple I computer. Who are they?




When was the internet that we know, world wide web, developed and introduced?




Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? 




Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.




Where do you think computers will take us in the next 10 years?

"Photography | 1839 - 1960s AD"

Until the 1880s, how were news stories illustrated?
Being engraved and pressed onto the page. 


What is a camera obscura?
An optical device that projects an image of its surroundings onto a screen


Post an example of a camera obscura.

How did scholars and artists utilize the camera obscure?
For a safe observation of solar eclipses and the phases of the moon


From where did the photographic camera develop?
Portable box


Who first used the term "photography"? Where was is derived from?
Sir John Hershel; Greek words for light and writing


Post an example of the first photograph.  

Who is credited with making the first successful photograph?
Joseph Niepce


Post an example of a Daguerreotype image. 

Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre; disadvantages- was expensive & couldn't be duplicated: advantages- process made good images


Post an example of a Calotype image. 

Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot; quality was inferior to Daguerreotpe process, allowed for duplication,


Post an example of a Wet Collodion Process image. 

Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer; cheaper, lessened exposure time, sharper image


Post an example of a Dry Plate Process image. 

Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Madox; good quality 


Who is George Eastman? What company did he establish? 
Remembered for making photography open for all, Kodak


Post an example of The Kodak Camera from 1888. 

In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
He opened a company that sold cameras


What is Edwin Land best known for? What company did he establish?
Patenting polarized light filters, Polaroid


Post a photo of the first Polaroid camera.

How long did the first Polaroid camera take to produce a photo?
60 seconds


What was Eadweard Muybridge known for?
His work using multiple cameras to capture motion


Post a photo of the Zoopraxiscope.

What is the Zoopraxiscope?

A device used to project a series of images in successive phases of motion

Post a photo of Muybridge's horse in motion.

How did Muybridge settle the debate and photograph a horse in motion?
He used a series of large camers placed in a line, each being triggered by a thread as a horse passed by


In 1880s, the development of the motion picture camera allowed this?
Individual images to be captured and stored on a single film reel


Post a photo of a motion picture projector.

What is a motion picture projector?
It magnified film onto a screen (a movie)