Vocab

Target audience- Who you are trying to reach with your final design
Message- What you are trying to say with your design
Work Ethic - How well you are able to work and keep on task
Employability Skills- The skills you posses that help you get chosen over someone else
20/20 Rule-For every 20 minutes you look at your screen, you look 20 feet away for 20 seconds
Right-To-Know Laws- Employees right o know about any hazardous material in their work place


Icon- A visual representation of something
Vector-Based Graphics- An image that is not made of pixels but paths and is easier to make larger.
Specs/Specifications of a Project- The guidelines and specific things needed in a project.
Dialog box (within an application)- A type of window that enables communication to the user
Palette (within an application)- A small on screen option box that allows the user to chose from one choice to another like with tools or colors.


Guidelines- Lines that act as rulers on an application.
Extensions- Something that is added to the end of a document to help identify where it came from.
Contextual Menu- A menu that shows frequently used commands.
Clipping Mask- A option in Adobe Illustrator that helps hide a portion of an image. ___


Hue- The color itself
Primary Colors- The three basic colors that can be used to make any other color. These colors are Red, Blue, Yellow.
Secondary Colors- The colors that are made when you mix two primary colors. These include Purple, Green, and Orange.
Tertiary Colors- The colors that are made when you mix a primary and a tertiary color. These colors are Red-Orange, Red-Purple, Blue-Purple, Blue Green, Yellow-Orange, Yellow-Green.
Neutral Colors- These colors aren't on the colors wheel but they help to either balance out a design by putting the focus on something else or help less intensify another color. ___


Continuous Tone Image- An image that has an unlimited range of colors that you can see
Resolution- The number of pixels in a digital image
File Size- The amount of disk space a file takes up, or the amount of information that a file is holding.


Typography- The art of expressing ideas through the selection of appropriate typeface.
Typeface- Distinctive design of visual symbols that are used to compose a printed image/design.
Serif- The smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character.
Body Type- A spot where a large amount of text is found and is usually between 4 and 12pt type size.
Display Type- type size above 12pt, used to draw attention to a message; headlines.
Reverse Type- White type on a dark background, exaggerate something.
Point Size- 72 pints in an inch, called a point


Ligatures: Two or more letters combined into one character.
Ampersand: The symbol “&” standing for “and”
Small Caps: A font where all letters are capital and are about the hight of the waist line
Lowercase: Smaller set of letters.
Uppercase: Capital letters that are larger than lowercase.


Concept: An idea, something formed in one's mind.
Final Product: What the target audience will eventually see; the end result.
Thumbnail: Quick sketches to get your thoughts out of your mind and onto paper.



Initial Cap: A larger decorative capital letter at the beginning of text/paragraph